The developer of the Ethereum (ETH)-powered crypto-collectibles game CryptoKitties has teamed up with Dr. Seuss Enterprises to launch a line of digital collectibles based hit children’s books like The Cat in the Hat and How the Grinch Stole Christmas! on its Flow blockchain network.
The CryptoKitties mastermind, Dapper Labs, stated in a blog post that Dr. Seuss-themed character collectibles would be issued using smart contracts on Flow.
Dr. Seuss books have sold more than 700 million copies worldwide.
Roham Gharegozlou, the CEO of Dapper Labs, explained how the new app would work stating,
“Fans compete to collect limited-edition Dr. Seuss World items in surprise drops, using them to complete sets that unlock new and hidden exclusive content. If a fan misses out, they have to trade with other fans to complete their collection, building engagement in the ecosystem and pushing fans to broaden their knowledge of the IP universe.”
Dapper Labs has built up a number of partnership with leading sports bodies, gaming firms and record labels, including the NBA and the National Basketball Players Association (NBPA), the Ultimate Fighting Championship (UFC), Warner Music, Ubisoft, and Animoca.
Dapper Labs said that some 2,000 projects have been created on its Flow Playground interactive web interface.
And the firm added that it wants to attract customers from outside of the world of crypto by teaming up with globally renowned brands such as Dr. Seuss and the NBA.
Yesterday Gharegozlou tweeted about forthcoming Flow-based titles, writing, that “currently in private beta, NBA Top Shot has 20x higher conversion than CryptoKitties (on Ethereum) for mainstream (non-cryptocurrency) users.”
In the blog post, Dapper Labs wrote,
“Anything fans own on Flow, they own forever … [and] because Flow is a decentralized network, fans’ collections are permanent in a way that no piece of software could be without crypto. Developers of wallets, apps, and virtual worlds can also build new features directly for owners, benefiting from the power of composability and interoperability possible on Flow.”
Dapper Labs launched CryptoKitties in November 2017.
The company introduced Flow, a blockchain network designed to drive its apps, games and the digital assets that power them, in September last year.
Flow’s development was supported by a financing round in which Dapper Labs acquired funds from a number of notable players, including the aforementioned Warner Music and Animoca, as well as Andreessen Horowitz crypto fund Accomplice, Union Square Ventures, Venrock, AppWorks, Digital Currency Group, Autonomous Partners, Fenbushi Digital, SV Angel, Version One, CMT and CoinFund.
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